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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Offer Decisioning | 12% | - Configuring offers and decision rules - Understanding offer decisioning stages - Creating and managing offer collections - Integrating offers in content and journeys - Static vs dynamic offers |
| Topic 2: Foundations of Adobe Experience Platform | 20% | - Datasets: profile-enabled vs non-profile - XDM and data governance basics - Data loading and troubleshooting - Profiles, audiences and identities - Data types and usage in journeys |
| Topic 3: Campaign and Journey Optimization | 48% | - Evaluating journey performance and results - Using unitary and business events - Building customer journeys - Validating and testing journeys |
| Topic 4: Content Authoring | 20% | - Personalization with profile and event data - Using templates, fragments and assets - Landing pages and subscription management - Creating messages: email, SMS, in-app, push - Content experiments and testing |
1. An e-commerce manager is setting up the company's first real-time "abandoned cart" journey.
The audience for this journey must qualify members the instant they add a product to their cart but do not complete the purchase within 15 minutes.
Which audience evaluation method is required for this time-sensitive use case?
A) Streaming
B) Scheduled
C) Edge
D) Batch
2. A lead email developer is tasked with creating a reusable, centrally-managed header component. This header needs to be used across dozens of email templates to ensure brand consistency and reduce future development time. The header contains the company logo, navigation links, and some personalization logic.
What is the most efficient way to build and manage this reusable component?
A) Save the header as a Content Template.
B) Create the header as a Fragment.
C) Take a screenshot of the header and insert it as an image.
D) Create the header in one email, then copy and paste the HTML into each new email.
3. A campaign manager responsible for a live "Welcome Series" journey discovers a mistake in the configuration. They need to correct it immediately. They create a new version of the journey to make the edits.
After they publish the new, corrected version, what happens to the customer profiles that were already in the middle of the old, incorrect version?
A) Only profiles that were in a 'Wait' activity in the old version are moved to the new version.
B) All profiles from the old version are immediately moved to the corresponding activity in the new version.
C) Profiles continue their path in the old version until they exit, and only new profiles will enter the new version.
D) The system pauses all profiles in the old version and waits for manual intervention to migrate them.
4. A customer lifecycle manager wants to trigger a post-purchase survey journey. It is critical that the journey starts within minutes of a customer completing a purchase. The purchase data arrives in real-time via streaming ingestion.
Which audience type should the manager have the team create?
A) A CSV-imported audience refreshed weekly.
B) An edge audience.
C) A streaming audience.
D) A batch audience evaluated daily.
5. A data analyst has scheduled a CSV file to be ingested into an Adobe Experience Platform dataset. The next day, they notice that the data has not appeared in the profiles as expected.
What is the first place the analyst should look to diagnose the problem?
A) The journey reporting interface.
B) The suppression list to see if the data was excluded.
C) The Data Ingestion monitoring section in the AEP UI, checking for failed batches.
D) The schema configuration to see if it was changed.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: C |
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