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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?

A) Distributed Marketing Sends.
B) Tokenized Sending
C) List Sending
D) Field Level Encryption.

2. A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

A) Ensure every data source has a sendable field.
B) Ensure all available data is included.
C) Remove nonessential data for marketing purposes.
D) Normalize data and fields to prevent redundancy.
E) Identify and assign appropriate keys to tie records together.

3. A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

A) The wind relationship links Subscriber Key to Subscribers on Email Address
B) The data extension is located in the Synchronized Data Extensions folder.
C) The data extension is located in the Salesforce Data Extensions folder.
D) The triggered Send Data Extension data extension template was used.

4. A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?

A) Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
B) Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
C) Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.

5. Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers

A) Apply an appropriately-scoped Data Retention period
B) Log all variable data captured in emails at send time
C) Add custom fields not included in the Send Log Template
D) Log attribute data necessary for auditing communications
E) Set the period to a fixed date in the Data Retention Policy

Solutions: