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Adobe Marketo Engage Architect Master Sample Questions:

1. Which channels are most commonly evaluated in multi-channel attribution models? (Choose two)

A) SEO Traffic
B) Social Media Ads
C) Internal Email Campaigns
D) Landing Page Designs

2. A business has a Marketo Engage database size of 1,000,000 person records and finds that 10% of the database has potential duplicate records based on email addresses. The consultant wants to understand how the duplicate records are being created.
Which fields should the consultant first review to understand the problem?

A) Original Source Type and Original Source Info
B) Registration Source Type and Registration Source Info
C) Person Source and Inferred Source Type
D) Original Referrer and Original Search Phrase

3. A global organization requires automated lead routing based on geography and industry.
What configuration should be applied?

A) Use Smart Campaigns with geographic and industry-based filters
B) Assign leads manually to regional teams
C) Create separate databases for each geography
D) Use Engagement Programs with static lists

4. A client's Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.
What is the first step to resolve this?

A) Implement naming conventions for campaigns
B) Remove inactive campaigns
C) Consolidate all campaigns into one workspace
D) Reduce the number of campaigns

5. What components are essential when designing a lead lifecycle model? (Choose two)

A) Including static lists for audience segmentation
B) Defining lifecycle stages with clear entry/exit criteria
C) Integrating lead scoring for lifecycle progression
D) Setting up multiple engagement streams per stage

Solutions: