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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics & Performance Insights | 8% | - Marketing data visualization and performance insights - Standard dashboards and reporting selection |
| Topic 2: Agentforce & AI Innovation | 11% | - Marketing Agents for campaign and audience automation - Predictive AI capabilities and use cases - Conversational messaging with Agentforce |
| Topic 3: Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 Data Model Objects (DMO) and data relationships - Data ingestion, segmentation and audience activation - Identity Resolution and unified customer profiles |
| Topic 4: Platform Setup & Governance | 13% | - Business Units, governance model, roles and permissions - Marketing Cloud Next environment provisioning and Data 360 setup - Domain authentication (DKIM, SPF) and IP configuration |
| Topic 5: Campaign Design, Flow Orchestration & Content | 30% | - Flow design, orchestration, triggers and messaging - Activation templates, landing pages and multi-channel design - Personalization with Handlebars and dynamic content |
| Topic 6: Consent | 13% | - Consent banner configuration and collection methods - Consent data objects and records management - Consent management concepts and regulatory compliance |
Question 1
Northern Trail Outfitters (NTO) wants to launch a new campaign and needs to pull in data from a newly- mapped custom object. NTO already has a primary Data Graph that is actively being used by several production campaigns, and needs to decide if they should edit or clone the existing Data Graph.
What is the correct approach and expected behavior?
A. Clone the Data Graph. Editing an active Data Graph immediately invalidates downstream dependencies, causing the live segments to fail until the Data Graph finishes reprocessing.
B. Create a new Data Graph. Pause all active segments and flows relying on the Data Graph, update the Data Graph, and then reactivate the segments and flows.
C. Edit the Data Graph. The platform will continue to support the live campaigns using the current version without interruption, while the updated version publishes in the background.
Question 2
Northern Trail Outfitters (NTO) is configuring a sending domain in Unified Messaging Setup, so that it can send branded emails from its own domain.
Which type of domain should NTO use to enable branded email delivery?
A. Authenticated domain, verified with DKIM DNS records
B. Tracking domain, verified with a bounce CNAME record
C. Authorized domain, verified with an ownership TXT record
Question 3
Northern Trail Outfitters (NTO) wants to send an immediate SMS message with a white paper link to anyone who submits a lead form on the company website. NTO needs to automate this response based on the real- time submission.
Which flow type should the Marketing Cloud Next Consultant configure to meet this requirement?
A. Automation event-triggered
B. Record-triggered
C. Activation-triggered
Question 4
A Marketing Cloud Next Consultant uses the Campaign Creation Agent to generate a campaign brief, flow, and email assets from a single prompt. They now need a matching audience segment without rewriting the audience description.
How should the consultant generate the segment so it reflects the campaign brief?
A. Create a new segment, choose Segment Creation, and describe the Segment.
B. Ask the Campaign Creation Agent in the Agentforce chat to build the segment during campaign creation.
C. Open the segment builder from the Campaign, choose Segment Creation, and review the generated Segment draft.
Question 5
A Marketing Cloud Next Consultant is preparing to send emails using an authenticated custom domain. After adding the domain in the Authenticated Domains setup page, Marketing Cloud Next generates the required DNS records.
Which action must the consultant perform next to complete the domain authentication process?
A. Upload the generated TXT record to their domain's DNS provider.
B. Create a new Sender Authentication Package within Marketing Cloud Next.
C. Add the generated CNAME and DKIM records to their domain's DNS provider.
Solutions:
| Question 1 Answer: C | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: C | Question 5 Answer: C |
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