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To take the Salesforce Marketing-Cloud-Consultant Certification Exam, the candidate must have a strong understanding of marketing automation and Salesforce Marketing Cloud. Marketing-Cloud-Consultant-JPN exam is intended for professionals with at least two years of experience in marketing automation, email marketing, or digital marketing.
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The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
Salesforce Certified Marketing Cloud Consultant exam is an advanced-level certification that is designed to test the candidate's ability to implement and configure various features of Salesforce Marketing Cloud. Marketing-Cloud-Consultant-JPN exam consists of 60 multiple-choice questions and is conducted in a time-bound setting. Marketing-Cloud-Consultant-JPN exam covers various topics related to Marketing Cloud, including email marketing, mobile messaging, social media marketing, and advertising management.
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| Section | Weight | Objectives |
|---|---|---|
| Marketing Cloud Configuration | 18% | - Manage sender profiles and deliverability settings - Set up users, roles, and permissions - Configure account settings and business units - Implement data management and data extensions - Configure lists and populations |
| Reporting and Analytics | 14% | - Analyze campaign performance - Build custom reports and dashboards - Track engagement and conversion metrics - Configure and interpret standard reports - Provide actionable insights and recommendations |
| Automation and Data Management | 14% | - Build and manage automation workflows - Configure imports and exports - Implement SQL activities for data processing - Utilize automation studio effectively - Manage contact data and data hygiene |
| Discovery and Design | 18% | - Analyze customer data and segmentation needs - Document current state and desired future state - Identify integration points and data flows - Define success metrics and KPIs - Gather requirements and understand business objectives |
| Email Marketing | 18% | - Create and optimize email content - Apply template and content block strategies - Configure AMPscript for dynamic content - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement |
| Customer Journey Design | 18% | - Map customer journeys across channels - Implement triggered and real-time journeys - Build decision trees and branching logic - Apply personalization and dynamic content - Utilize Journey Builder features and best practices |
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