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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are working with a client on their Google AdWords account. The client has been exploring the Google AdWords tools and wants to know what the conversion optimizer does. Which of the following is the best definition of the conversion optimizer?

A) The conversion optimizer helps you measure conversions, such as purchase, signup, pageview, or leads.
B) The conversion optimizer helps you make changes to your website's landing page to see which is most effective in improving your conversion results.
C) The conversion optimizer helps you identify keyword lists and find negative keywords.
D) The conversion optimizer uses your conversion data to get you more conversions at a lower cost.

2. You are a Google AdWords consultant for a company that sells their software online. Your client is using Google AdWords for search and as part of the Google Content Network. Your client also uses your services for SEO. Today you meet with your client and they would like to add a way to track and learn how users are interacting with their websites. What solution, of the following, would be best for your client's objective?

A) Google Sponsored Listing
B) Google Analytics
C) Google Conversion Tracking
D) Google AdWords Editor

3. Jeff is reviewing his Google Analytics performance as seen in the figure below. If Jeff wants to create a chart that depicts new visitors only, what steps would he follow?

A) From the Overview fly-out menu, he would choose New Visitors and click Apply.
B) From the Advanced Segments drop-down menu, he would choose New Visitors and click Ap ply.
C) From the Pageviews drop-down menu, he would choose New Visitors and click Apply.
D) From the chart's drop-down menu, he would choose New Visitors and click Apply.

4. In Google AdWords there are two places where you can see the information for the Placement Performance Report. The first is through the Reporting tab and the actual Placement Performance report. Where else can you see the information in the Placement Performance Report in Google AdWords?

A) You can see the details on your Keywords tab.
B) You can see the details on your Account Performance Tab.
C) You can see the details on the Networks tab.
D) You can have the report emailed to you in .csv format.

5. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) Doug would need to know the value of the newsletter.
B) Doug needs to know the product cost of the client, to find the return on investment.
C) You can't track the ROI if there's nothing for sale as a result of the conversion.
D) Doug needs to know what the final cost of the newsletter would be.

Solutions: