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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A) Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
B) Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
C) Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
D) Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.

2. Which one is Marketing Cloud Account Engagement Event Connector

A) Eventbrite
B) Eventor
C) TheEvents
D) EventMe

3. A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

A) Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
B) Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
C) Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
D) Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.

4. LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A) Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
B) Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
C) Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
D) Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.

5. LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A) LenoxSoft sending more than 100,000 emails a month
B) LenoxSoft sending a quarterly emails to 100,000 prospects
C) LenoxSoft's database growing by 500,000 prospects
D) LenoxSoft creating 20 new Engagement Programs

Solutions: