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About Salesforce Certified Marketing Cloud Account Engagement Consultant : MCAE-Con-201 Exam Questions

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. It is possible to assign certain Prospect to selected Scoring Category

A) True
B) False

2. "LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A) Pull a report of the data they intend to use for segmentation purposes.
B) Ask their accounting team to review and select the five most helpful fields.
C) Filter existing prospect records to see which custom fields have the most data.
D) Review existing forms and landing pages to understand what data needs to be collected.

3. When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A) Segment internal employees with high scores for initial email sends.
B) Segment the best and most active contacts for initial email sends.
C) Segment cold prospects with a low score to reengage for initial email sends.
D) Segment prospects with free email service providers for initial email sends.

4. LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A) Add form completion actions to send customized email with a call reminder to the sales user.
B) Add form completion actions to first assign to the assigned user and then to notify the user.
C) Add form completion actions to first assign to the user and then to create a Salesforce task.
D) Add form completion actions to add to the engagement studio program and notify the assigned user.

5. A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A) First Touch Model
B) Primary - Campaign Source Attribution
B, Einstein Attribution
C) Account-to-Opportunity Matching

Solutions: