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Salesforce MCE-Admn-201 exam dumps - Salesforce Certified Marketing Cloud Engagement Administrator
- Exam Code: MCE-Admn-201
- Exam Name: Salesforce Certified Marketing Cloud Engagement Administrator
- Updated: Oct 12, 2026 Q & A: 166 Questions and Answers
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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Maintenance | 15% | - Describe the health and performance metrics for a Marketing Cloud Engagement instance - Describe solutions for system limitations - Describe monitoring and troubleshooting techniques |
| Subscriber Data Management | 24% | - Describe the different data types and storage options in Marketing Cloud Engagement - Given a scenario, recommend marketing automation techniques - Describe Marketing Cloud Engagement data model - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement |
| Channel Management | 19% | - Explain the different channel capabilities and requirements - Describe the send process in Marketing Cloud Engagement - Given a scenario, describe the execution of different channel campaigns |
| Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
| Setup | 22% | - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) - Describe how to configure integrations - Describe how Marketing Cloud Engagement account capabilities map to business needs - Given a scenario, configure business units, users/permissions, and security/security policies |
| Digital Marketing Proficiency | 15% | - Describe governance and compliance in relation to digital marketing - Explain the fundamentals of Marketing Cloud Engagement - Describe marketing best practices |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Question #1
A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?
- A. Distributed Marketing Sends.
- B. Tokenized Sending
- C. List Sending
- D. Field Level Encryption.
Correct Answer: B 🗳️
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Question #2
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
- A. Ensure every data source has a sendable field.
- B. Ensure all available data is included.
- C. Remove nonessential data for marketing purposes.
- D. Normalize data and fields to prevent redundancy.
- E. Identify and assign appropriate keys to tie records together.
Correct Answer: C,D,E 🗳️
Explanation: Only visible for FreeDumps members. You can sign-up / login (it's free).
Question #3
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
- A. The wind relationship links Subscriber Key to Subscribers on Email Address
- B. The data extension is located in the Synchronized Data Extensions folder.
- C. The data extension is located in the Salesforce Data Extensions folder.
- D. The triggered Send Data Extension data extension template was used.
Correct Answer: C 🗳️
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Question #4
A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?
- A. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
- B. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
- C. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
Correct Answer: A 🗳️
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Question #5
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
- A. Apply an appropriately-scoped Data Retention period
- B. Log all variable data captured in emails at send time
- C. Add custom fields not included in the Send Log Template
- D. Log attribute data necessary for auditing communications
- E. Set the period to a fixed date in the Data Retention Policy
Correct Answer: A,C,D 🗳️
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