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Facebook 310-101 exam is divided into two sections: the first section covers the fundamentals of Facebook advertising, while the second section focuses on advanced topics. 310-101J exam covers topics such as creating and managing Facebook ads, targeting audiences, measuring ad performance, and optimizing ad campaigns. A thorough understanding of these topics is crucial for anyone looking to excel in Facebook advertising.
Facebook 310-101 exam is an online exam that consists of 50 multiple-choice questions. 310-101J exam is timed, and candidates have 90 minutes to complete it. The passing score for the exam is 700 out of 1000. Candidates who pass the exam receive a certificate of achievement and a digital badge that they can use to showcase their Facebook advertising skills.
Reference: https://www.facebook.com/business/learn/certification/exams/310-101#
To pass the Facebook 310-101 exam, you must score at least 700 out of 1000 points. 310-101J exam consists of 50 multiple-choice questions, and you have 90 minutes to complete it. Facebook recommends that you have at least six months of experience in Facebook advertising before taking the exam. However, even if you are new to Facebook advertising, studying for 310-101J exam can help you gain a solid understanding of the fundamentals and best practices of Facebook advertising.
Earning the Facebook 310-101 certification can be a valuable asset for anyone working in digital marketing, social media, or advertising. Facebook Advertising Core Competencies (310-101日本語版) certification demonstrates to employers and clients that you have the skills and knowledge necessary to create effective Facebook ad campaigns that deliver results. It can also help you stand out from other candidates when applying for jobs or seeking new clients.
| Section | Weight | Objectives |
|---|---|---|
| Fundamentals of Meta Advertising | 20% | - Advertising policies and community standards - Meta family of apps and advertising ecosystem - Ad auction system and delivery principles |
| Campaign Structure & Objectives | 25% | - Selecting optimal campaign objectives - Campaign, ad set, and ad hierarchy - Aligning objectives with business goals |
| Ad Creation & Placement | 15% | - Placement options across Meta platforms - Mobile-first design and optimization - Ad formats and creative best practices |
| Budget, Bidding & Delivery | 10% | - Ad delivery factors and troubleshooting - Bidding strategies and cost control - Budget types and scheduling |
| Audience Targeting & Strategy | 20% | - Targeting parameters and exclusions - Audience insights and optimization - Core, custom, and lookalike audiences |
| Measurement & Reporting | 10% | - Analyzing results and optimization actions - Key metrics and performance indicators - Meta Pixel and Conversions API |
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