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| Section | Objectives |
|---|---|
| Topic 1: Security Settings | - Security groups and permissions - User accounts and roles - Contact level security |
| Topic 2: Database Management | - Segmentation and contact management - Unsubscribe and bounce handling - Data standardization and cleansing |
| Topic 3: Branding and Deliverability | - Deliverability best practices - Email branding and templates - Microsite and landing page configuration |
| Topic 4: Eloqua Fundamentals | - Platform architecture and components - Core navigation and setup |
| Topic 5: Tracking | - Visitor tracking and scripts - Activity logging and reporting |
| Topic 6: Data Model | - Data relationships and prioritization - Data import/export processes - Standard and custom data objects |
| Topic 7: Email Configuration & Preference Management | - Subscription and preference centers - Compliance management - Email sending configuration |
| Topic 8: Form Configuration | - Form creation and field setup - Advanced form techniques - External form integration |
| Topic 9: Automation | - Campaign Canvas design - Program Canvas and automation rules |
| Topic 10: CRM Integration | - Troubleshooting common integration issues - Supported CRM platforms - Integration components and mapping |
| Topic 11: Implementation Overview | - Implementation service types - Implementation milestones and deliverables - Client roles and required documentation |
| Topic 12: Additional Eloqua Services | - Advanced platform features - AppCloud and extensions |
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