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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Topic 2: Reporting and Analytics | 8% | - Conversion and engagement metrics - Dashboard interpretation - Campaign and lifecycle reporting |
| Topic 3: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Topic 4: Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
| Topic 5: Lead Management | 24% | - Automation rules: components and use cases - Lists: types, capabilities and creation - Custom redirects: capabilities and use cases - Scoring and grading: definition and management - Completion actions - Segmentation rules - Page actions |
| Topic 6: Email Marketing | 20% | - Difference between Emails and Email Templates - Email capabilities and use cases - Email reporting metrics |
1. False
19. Which of these are default user roles?
A) Admin Vacation
B) Sales User
C) Sales Manager's Assistant
D) Sales Manager
E) Administrator
F) Marketing
2. What is an ideal Click-Through Rate (CTR)?
A) 1%
B) less than 1%
C) more than 5%
D) more than 2%
3. Which two actions occur when an automation rule is deleted?
Choose 2 answers
A) Prospects will no longer be able to match the rule.
B) Actions that have applied to prospects are undone.
C) Any prospects who matched the rule will be deleted.
D) The rule will be sent to the recycle bin in paused mode.
4. An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.
What could be happening?
A) Match type is set to "Match All."
B) Match Type is set to "Match Any."
C) This is not possible with dynamic lists.
D) Field value is not mapped.
5. What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?
A) Trigger
B) Action
C) Rule
D) End
Solutions:
| Question # 1 Answer: B,D,E,F | Question # 2 Answer: D | Question # 3 Answer: A,D | Question # 4 Answer: C | Question # 5 Answer: B |
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