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1. WebSphere Commerce platform empowers business users to manage the brand experience using which of the following tools?
A) WebSphere Commerce Admin Console
B) Rational Application Development tools
C) Starter Stores
D) Management Center tools
2. How do today's customers interact with a brand?
A) None of the above.
B) Customers expect a dedicated and independent system for each channel for more focused service.
C) Customers are increasing using only a single channel for all their interactions.
D) Customers expect the brand to provide a seamless and consistent cross-channel
experience.
3. What is a key marketing capability in the WebSphere Commerce platform?
A) Campaign planning
B) Marketing analytics
C) Marketing experimentation (a/b testing)
D) Marketing resource management
4. IBM Sterling CPQ has customers in many different verticals. Which combination of verticals reflects most accurately, the CPQ customers?
A) Communication/Media/Entertainment/ LifeScience, High Tech, Pharma, Consumer.
B) Manufacturing, HighTech, Communication/Media/Entertainment/ LifeScience, Consumer.
C) Manufacturing, High Tech,Communication/Media/Entertainment, LifeScience, and Education.
D) LifeScience, Manufacturing, Construction, Communication/Media/Entertainment/ Consumer.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: C |
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