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About Salesforce Certified Marketing Cloud Engagement Consultant : MCE-Con-201 Exam Questions

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.
NTO notes that user passwords expire every 90 days and they do not want to update their File transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?

A. Enable the ' Exclude FTP Users From Password Expiration ' option in Setup > Security Settings
B. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
C. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
D. Upload data files to Marketing Cloud using SFTP instead of FTP

Question 2

Northern Trail Outfitters has several business units (BUs) used to segment geopolitical regions. Each BU uses business data like Product & Support information that is consistent across all regions.
What ' s the most efficient way to configure or ingest their data?

A. Import common data into Shared data extensions from the top-level BU.
B. Provision Data Manager Roles so users can see all of the data across all BUS.
C. Create regional specific copies of the required data in each BU for faster email sends.
D. Use CustomObjectData API to synchronize data across regions.

Question 3

Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?

A. API User checkbox is selected, no roles are assigned to user.
B. API User checkbox is deselected, all available roles are assigned to user.
C. API User checkbox is selected, Administrator & Marketing Cloud Administrator roles are applied.
D. API User checkbox is deselected, Marketing Cloud Viewer role is applied.

Question 4

Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

A. Multi-Step journey with an API Event entry source
B. Email Send Activity
C. Transactional Messaging API
D. Triggered Send Definition

Question 5

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity is required in the automation?

A. Report Definition Activity
B. SendLog Extract
C. SQL Query Activity
D. Data Extract Activity

Solutions: